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Monday, 8 August 2016

Tangible & Intangible

Tangible & Intangible
- Real or actual, rather than imaginary .
- Products are tangible and services are intangible in nature.

Tangible Things:
- When you can touch something, it's tangible.

Intangible Things:
Honesty, Goodwill, Brand Image, Feeling Secure, etc.

Image Credits : Kim Unertl
Usage:
- He had no tangible achievement to show for his leadership after one year.
- I need tangible proof that aliens exist — I want to shake their little green hands!
- We need tangible evidence if we're going to take legal action.
- An intangible feeling of impending disaster.